Campaign for Electrolux' new vacuum cleaner Ergorapdio
On average, women spend 10 000 more hours on cleaning than men. 10 000 hours is also the amount of time you need to spend in order to be a pro at doing what you love. What if women all over the world would've spent those hours of cleaning on doing something they really love?
In collaboration with Hanna Gustafson, Marie Liljegren and Evelina Svensson