Endometriosis is often refered to as the "hidden women's disease". Wich is a chronic inflammatory disease. One in ten with uterus is affected, about 200,000 in Sweden, making endometriosis more common than both rheumatism and diabetes. Despite this, the knowledge is low in Sweden both in the health care system and in the society overall.
To draw attention to the disease, I wanted to challenge the way to enlighten and inform, by combining graphic design with art and communication – in order to get an overall experience that is visually strong.
The result was a campaign in three parts, a poster brochure, a campaign t-shirt and a sculpture to visualize the illness. I also worked with social media and created a petition on the site minkampanj.nu to form opinion and contacted the Swedish ministers.
200,000 people can not be hidden. They are not just suffering from menstrual pain!"
Sign the petition here: https://www.minkampanj.nu/petitions/det-ar-bara-inbillning-det-ar-omojligt-att-ha-sa-ont-vid-mens In august Swedens Health minister Gabriel Wikström will be handed all de names.
In progress: Graffiti tags
This is the first i a series of graffiti tags that I document from places in Stockholm and then interpreted in a new form. Tags is seen as destruction of the the public space. With this experiment I want to see if the perception can be changed when put in an other shape and place.
Visual identity for a singel release
Ida Boija is a singer and songwriter with rots in Ångermanland. She is strongly committed in equal rights which also can be heard in her music. She has a theatrical expression inspired by everything life can give and a large dose northern forestpower. Her music can be described as progsoul.
I created a platform and visual identity for her singel debut.
Penguin Classics: The Histories
School assignment in classic typography. I designed a serie under the theme - From ancient times to feminism.
The Histories by Herodotus, Quânûm by Avicenna and A Vindication of the Right of Woman by Mary Wollstonecraft.
Each known as the founder of their different eras, the histories, the medicine and the feminism. Illustrated with parts of the human body to symbol our society foundations.
Strategic design assignment: create a new visual strategy and identity for the creative center Subtopia in Stockholm.
I based my work on the insight that creativity creates community. Therefor, I took inspiration from the strength and quirkiness living in the creativity to symbolize the power within Subtopia.
Screen 2014 metamorphosis: change/transformation
This piece illustrates a microscopic image of the chronic illness Endometriosis.
Whit this print I wanted to enlighten the issue being just a women's disease through a image deceiving us with its beauty from the ugliness it holds.
Beeing a series of pattern created as paintings and illustrations. Photographed with a kaleidoscope-app on objects in my ambient to destroy reality.
Objects: Flowers, kitchen tile, wallpaper.
Campaign for Electrolux' new vacuum cleaner Ergorapdio
On average, women spend 10 000 more hours on cleaning than men. 10 000 hours is also the amount of time you need to spend in order to be a pro at doing what you love. What if women all over the world would've spent those hours of cleaning on doing something they really love?
In collaboration with Hanna Gustafson, Marie Liljegren and Evelina Svensson
Campaign film for the EU-election may 2014 for the Swedish Social Democrats
Environment being a big question in Sweden especially before the EU-election which took place last spring 2014. The Social Democrats wanting to regulate the amount of toxins in kids toys and clothes, we made a campaign film to inform and encourage to vote for change.
In collaboration with Victor Svedberg